Scott Perry - Check my LinkedIn Profile Here
Currently I head up all the marketing for Worldwide Golf based in Santa Ana. As the first VP of Strategic Marketing in WGS history my job is to lead the marketing function for our organization for both ecommerce/digital and our retail stores as well as all of our business lines. I will report to the CEO / President and be a key leader in transforming this omni-channel retailer into a future-ready customer experience organization that happens to do business in golf. As a member of the executive team, I will oversee the marketing strategy and execution for the whole company. Mission critical areas for my role will be building the right team and implementing best-in-class processes that are required to win over consumers, build deep loyalty and achieve hyper growth goals in a digital world.
My role will oversee all marketing functions, including creative, customer acquisition, loyalty, brand marketing, in-house agency, TV, Radio, digital marketing investments, martech stack, product management of digital products and services. I am thrilled at the opportunity to largely define the future of this retailer by creating purposeful and distinct brand positioning, leading customer engagement and owning the customer journey. I have been tasked with building brand awareness and equity, driving traffic, converting customers, and maximizing lifetime value through the company’s near 100 retail stores across the country
and portfolio of e-commerce websites.
Worldwide Golf Shops is a privately owned, multi-brand specialty golf retailer that has been in business over 50 years. As one of the top golf retailers in the USA operating 85+ stores in 20+ states, and multiple e-commerce sites under well knowns brands, including:
Roger Dunn Golf Shops | Edwin Watts Golf | The Golf Mart | Golfers’ Warehouse | Van’s Golf Shops | Uinta Golf | Las Vegas Golf Superstores | Golfdom | Mike’s Golf Outlet | Swing’em Again Golf | BudgetGolf.com | WorldwideGolfShops.com
Over 30 Years and running....I have been involved in Internet / e-commerce since the
infancy of the Internet. My business has been mostly centered around furniture,
but I have also been a part of other Internet based businesses and
industries.
My first business venture was in 1995, I launched several furniture websites and
ultimately the largest was OfficeFurniture.com and FurnitureOnline.com
This business was sold in April 2000. I went to work for the acquiring company
(National Business Furniture) for about a year. Then I launched my current
businesses EverythingFurniture.com and EverythingOfficeFurniture.com. A few
years later I acquired two major competitors Kelly Furniture and Furniture
Paradise.
In July 2011 Everything Furniture merged with One Way Furniture, where I served as the President of the company until September 2013 when I sold my remaining stock to my business partner and close friend so I could pursue working with a brick and mortar business, and bring to them digital excellence. Jerome's is where I ended up after considering multiple opportunities. After four great years at Jerome's I picked up the family and moved to Connecticut to pursue an opportunity with Bob's discount furniture, a much larger player in furniture retail. No regrets it's been great! Well that lasted almost 3 years and then I went back at Jerome's and helped navigate the company through Covid and rebuilding their digital evolution once again as the EVP of Digital and we evolved to another higher level digital transformation.
Currently I head up all the marketing for Worldwide Golf based in Santa Ana. As the first VP of Strategic Marketing in WGS history my job is to lead the marketing function for our organization for both ecommerce/digital and our retail stores as well as all of our business lines. I will report to the CEO / President and be a key leader in transforming this omni-channel retailer into a future-ready customer experience organization that happens to do business in golf. As a member of the executive team, I will oversee the marketing strategy and execution for the whole company. Mission critical areas for my role will be building the right team and implementing best-in-class processes that are required to win over consumers, build deep loyalty and achieve hyper growth goals in a digital world.
My role will oversee all marketing functions, including creative, customer acquisition, loyalty, brand marketing, in-house agency, TV, Radio, digital marketing investments, martech stack, product management of digital products and services. I am thrilled at the opportunity to largely define the future of this retailer by creating purposeful and distinct brand positioning, leading customer engagement and owning the customer journey. I have been tasked with building brand awareness and equity, driving traffic, converting customers, and maximizing lifetime value through the company’s near 100 retail stores across the country
and portfolio of e-commerce websites.
Worldwide Golf Shops is a privately owned, multi-brand specialty golf retailer that has been in business over 50 years. As one of the top golf retailers in the USA operating 85+ stores in 20+ states, and multiple e-commerce sites under well knowns brands, including:
Roger Dunn Golf Shops | Edwin Watts Golf | The Golf Mart | Golfers’ Warehouse | Van’s Golf Shops | Uinta Golf | Las Vegas Golf Superstores | Golfdom | Mike’s Golf Outlet | Swing’em Again Golf | BudgetGolf.com | WorldwideGolfShops.com
Over 30 Years and running....I have been involved in Internet / e-commerce since the
infancy of the Internet. My business has been mostly centered around furniture,
but I have also been a part of other Internet based businesses and
industries.
My first business venture was in 1995, I launched several furniture websites and
ultimately the largest was OfficeFurniture.com and FurnitureOnline.com
This business was sold in April 2000. I went to work for the acquiring company
(National Business Furniture) for about a year. Then I launched my current
businesses EverythingFurniture.com and EverythingOfficeFurniture.com. A few
years later I acquired two major competitors Kelly Furniture and Furniture
Paradise.
In July 2011 Everything Furniture merged with One Way Furniture, where I served as the President of the company until September 2013 when I sold my remaining stock to my business partner and close friend so I could pursue working with a brick and mortar business, and bring to them digital excellence. Jerome's is where I ended up after considering multiple opportunities. After four great years at Jerome's I picked up the family and moved to Connecticut to pursue an opportunity with Bob's discount furniture, a much larger player in furniture retail. No regrets it's been great! Well that lasted almost 3 years and then I went back at Jerome's and helped navigate the company through Covid and rebuilding their digital evolution once again as the EVP of Digital and we evolved to another higher level digital transformation.
https://www.furnituretoday.com/furniture-people/perry-rejoins-jeromes-as-evp-digital/
http://www.inc.com/profile/everything-furniture
http://www.prweb.com/releases/2006/08/prweb430204.htm
http://www.furnituretoday.com/article/161364-Scott_Perry_Everything_Furniture_Inc_2008_Furniture_Today_Leadership_Conference.php
http://www.prweb.com/releases/Online/Furniture/prweb1551404.htm
http://www.internetretailer.com/2007/10/17/everythingfurniture-com-adds-e-commerce-tools-to-aid-product-hun
http://common1.csnimages.com/common/presskit_pdf/4_5_09_furniture_today.pdf
http://www.furnituretoday.com/article/567899-Scott_Perry_to_direct_online_marketing_for_Jerome_s_Furniture.php
http://www.furnituretoday.com/article/547106-bobs-hires-perry-lead-digital-operations/
